Email Signature Design Trends: What’s In and What’s Out

Businesses of all scales launch email marketing campaigns to take their brands to the target audience. However, the success of an email campaign depends not only on its message and offers but also on the impact of the email signature. 

Like all design trends, new ways to create email signatures are emerging to look different from competitors. An email signature generator can streamline this process and ensure your signature stands out. Email signatures are also part of your brand visuals that audiences see to get a message.

Lately, brands have developed some unique signature designs that are becoming mainstream. Your business can also try out these trends to design your email signature in a new, trendy way. 

Top email signature design trends

New email signature design trends emerge every few years. Many fade away quickly and are replaced by other impactful trends. 

Here is how we observe the new developments in the email signature design scenario.

What is in?

Here are some design trends that email signature designers follow mostly to make the signature look professional and memorable:

Minimalistic signature design

Email signature today looks like a clean design with only a few elements and lots of space. Such a design is less stressful on the eyes and is visually pleasing.

With the minimalist design, you keep only the essential elements and eliminate the unwanted ones. So, there is no duplicated information in the signature design.

Inclusion of social icons

Most email signatures include social icons such as Facebook, X, and Instagram as part of the design. That helps the email recipients to click on the icons and reach the specific social pages of a business for more information.

Mobile-friendly design

Most people use mobile devices to access messages and websites today. So, email signature designs are turning into mobile-friendly visuals.

So, designers keep in mind that the signatures also look great on a tiny mobile screen. Many brands first want their signatures explicitly created for mobile devices.

Signature as a storytelling tool

Another prevailing signature design trend is to use the signature space as a visual tool for brand storytelling. With a strategically created signature, a brand can tell its story quickly using a few elements.

Use of campaign banners

Email signature designers are also increasingly including campaign banners in the design space. These banners are for brand promotions, events, and achievements. Many brands today use even GIF or static images in the signature space to entice clicks.

Incorporating CTA buttons

Call-to-action or CTA buttons are the ones that the recipients can click to take the desirable action to access more information. Brands find these buttons of great help in brand promotion.

So, CTAs such as ‘book a meeting’ or ‘get the offer now’ tempt the email recipients to click and grab the offer.

Adding certifications

Another major email signature design trend is to add certification in the form of interactive and engaging digital badgers in the design space. Brands incorporate certification, awards, or accreditation as part of the signature box design. 

Optimized for dark mode

Dark mode is gaining popularity amongst internet users. Email signature designs are also increasingly becoming compatible with dark mode to keep up with the trend. 

The signatures optimized for dark mode help improve the overall user experience.

What is out?

Now that what is being included in email signature designs, find out what is no longer required by the designers. Here are the elements that are currently out of trend:

Too many details

The cluttered space of a small email signature box makes it look outdated and unprofessional. So, the most modern signature designs avoid giving too much information, like multiple phone and fax numbers.

Use of regular and color fonts

Brands are replacing regular fonts with new and uniquely created specific fonts for email signatures. They use safe fonts that work well for their brand identity.

Brands also avoid using multiple-color fonts and stick to one font color for simplicity.

Animated videos and GIFs

Animated videos and GIFs are now out of trend for email signatures. Experts no longer recommend them. 

Bullet points and quotes

The designers also avoid using bullet points in the email signature design space. Bullet points make the design old-fashioned. Inserting quotes in the signature is also avoided.

So, these are the key things to note when thinking of what is in and what is out in email signature design. If you need more design ideas, you can try an email signature generator with multiple signature design ideas based on your brief.

Wrapping Up

Email signatures are not just at the end of an email message. More than that, these are a brand’s way to make a lasting impression on the recipients. But ensure that the signature design is trendy, interactive, and engaging.