Animation Studio Claims Soft Skills Can Be Absorbed by Watching Cartoons

NYC, New York, September 2, 2024 – Platoshka Studios, an animation studio,  enters the US media market with its flagship educational cartoon series “Beadies” to help kids absorb the basics of soft skills and emotional intelligence from the cradle. The partnership with Janson Media, a leader in the independent media market, has enabled the studio to launch the cartoon series, created with kid development experts, at the Tubi content platform, owned by For Corporation.

‘The Beadies’ premiered on the English-speaking YouTube channel, which now counts around 100,000 subscribers, and is popular for the lullabies compilation. The animated series is designed in Armenia by certified experts in early childhood development and serves as a simple and engaging trainer of essential soft skills for children aged 0 to 4. ‘The Beadies’ places particular emphasis on emotional regulation and social interaction patterns, conveyed through captivating storylines and relatable characters.

Research from the California Department of Education indicates that the period from birth till age five is crucial for human development, as the brain is highly receptive and is capable of absorbing large amounts of information during these years. This is when children develop the foundations for verbal communication, which is why it’s important to make sure they are capable of expressing themselves clearly and confidently. Additionally, looking into the future, researchers consider soft skills to be among the only marketable skills new hires will soon be required to possess. That is why it is so important to make sure that children at this age are surrounded by high quality educational content like Beadies series.

The characters in “The Beadies” – Coco the Hen, Cheep, Wolfy, Foxtail, Meowser, and Hoppy – demonstrate a range of emotions and coping strategies, allowing children to mimic these communication patterns, and express their feelings in a healthy and open manner. This modeling helps children better identify their emotions and understand appropriate responses, making it easier for parents to reinforce these lessons at home.

Anna Shelegina, PhD, CEO of Platoshka Studios, states: “Interactive storylines help children learn to manage their emotions, even in stressful conditions for kids, like frustration or disappointment. These are the very emotions that lead to kids’ tantrums when a parent refuses to buy another toy.’The Beadies’ aims to encourage discussions between parents and children about how to handle similar situations in real life, fostering a deeper understanding of emotional intelligence ”. 

As screen time continues to be a part of many children’s routines, “Beadies” is designed to complement other important developmental activities, including breaks within episodes and prompts for physical activity to ensure that children remain actively engaged.About the company: Platoshka Studios was founded in 2019 in Yerevan, Armenia and has quickly become a prominent name in children’s animation. The studio is dedicated to creating high-quality content that is both entertaining and educational. “Beadies” premiered on YouTube in June 2021 and has since garnered a significant following, with parents praising its thoughtful approach to child development.